Developing a sales program for Events, is an imporatant start to selling. Below is a program based on popular products and selling strategies, all based on an understanding of the market, and designed to increase sales.
Each program can be designed to fit the Moneybag, an envelope to hand out prior to picture day, showing the products available for purchase, and including an envelope for payment. Prices shown are for demonstration purposes only, may not reflect actually prices.
This sample program is set up with 6 packages and 7 add-on products.
Minus 2-5x7s from A12
Minus 2-5x7s & 8-Wallets from A12
with package purchase
2-2½x3½ Magnets & Portrait CD
Minus 2-5x7s from B12
Minus 2-5x7s & 8-Wallets from B12
with package purchase
2-2½x3½ Magnets & Portrait CD
Flashlight Key Chain | Luggage Tag | Christmas Ornament | Portrait CD |
5x7 | 2-4x6s and 2-Value Wallets | Wallets |
Below is a look at the package pricing based on someone purchasing the items separately, the suggested pricing, and your lab costs for each package.
Package A12 | Package B12 | Package C | Package D | Package E | Package F | |
Consumer Price (if purchased separately) | $120.00 | $138.00 | $48.00 | $24.00 | $12.00 | $42.00 |
Consumer Price (for package) | $65.00 | $69.00 | $38.00 | $26.00 | $18.00 | $29.00 |
Photographer's Price (Lab Cost) | $22.73 | $24.96 | $6.20 | $3.48 | $1.74 | $5.52 |